Your website needs to be on the first page of Google organically. And most people never scroll past the first page of search engines. Organic search is most often the primary source of website traffic.

Furthermore, SEO builds trust & credibility. But to fully illustrate its importance, let’s go over some of the reasons you should be optimizing your site.

1. Increasing the traffic

You can have the most beautiful website in the world, with the best product, and it wouldn’t matter if people couldn’t find it. Investing in SEO directly leads to more traffic, which in turn means more conversions, customers, and profits. 

2. SEO optimization is critical for branding

Ensuring a solid brand and reputation is critical for businesses who want to get their name out there creating positive influence with potential customers. A Benchmark of SEO is having links to your site and content appear on other quality websites. And of course, a helpful side effect of this is spreading your name and building brand recognition.

3. It puts you in front of your target audience

75% of people do not go past the first page on a search engine great SEO optimization strategy starts with research. But who is your audience? What kind of language do they use? What problems do they have? Where are they located? From there, you can start asking the SEO money question, what are they searching for online, and how can I position myself as an answer to their question?

4. Spend less on ads

Often, businesses pay to have their ads appear at the very top of search results. There are a few downsides to relying on this strategically. First of all, paying for ads and clicks can add up quickly. Secondly, many savvy customers scroll past the ads to get organic results, considering them more legitimate since they earned their place rather than paying for it.

5. Business credibility

Visibility is the key to business credibility anyone can pay for an ad. But optimizing SEO to appear organically in search results requires a certain level of expertise and dedication.

Moreover, the best SEO optimization is combined with content marketing to provide informative, resources about your industry positioning you as the specialist. Having this on your site makes you look knowledgeable and trustworthy as well.

Optimizing a site is a difficult, and often challenging, process. But if you’re willing to invest the resources it takes to create and carry out a well-planned strategy, the results you’ll see in terms of sales and revenue are entirely worth it.

And if you are still wondering why your site needs search engine optimization, the answer is clear. Probably because it’s one of the best ways to reach your marketing goals.